Brazilian Confederation of Soccer prohibits sales of alcohol in stadia

Soccer Products BRASILIA, April 26 (Xinhua) -- The Brazilian Confederation of Soccer (CBF) announced on Saturday that they will impose a dry law on the sales of alcoholic beverages during games when the Brazilian national team plays throughout the country.The declaration was made in order to limit incidents of violence within the stadium. The Brazilian national soccer team will be playing in front of its home crowd during eliminatory games for the 2010 World Cup.Despite the inhibition of sales, the advertisement of beer will remain inside the stadiums. The million dollar sponsorship of Ambev, owner of products such as Brahma, Antarctica and Skol beer, will be permitted to display its advertisement, although the sales of its products will be restricted.The CBF claims that de decision was made with the objective of giving fans more security. Additionally, the CBF affirmed that the prohibition inside stadiums throughout Brazil for games played by the national team has nothing to do with the relationship with Ambev. The company did not make any statements regarding the issue.Apart from the restriction of alcoholic beverages, the CBF stated that it will aim to perfect conditions of security and hygiene within stadiums throughout Brazil. Such improvements will be registered by the Public Ministry and will be inspected before games take place. According to the president of the CBF, Ricardo Teixeira, the new security and health measures will enter into practice immediately. National teams that do not comply with the new measures will be punished. The decree comes before the opener of the Cup of Brazil.The vice-president of the Flamengo soccer club, Kleber Leite, added his support to the new rules mentioning that, The mixture of alcohol and emotion is very complicated.